APA Approval for Pet Product Businesses
"I was truly impressed with the thoroughness of the testing that the APA
did and I have been told by several people in the trade that it
is very meaningful to gain their accreditation. I'm now using their
approval logo in all of my advertising and marketing materials and I
think it serves well as one more vote of confidence to potential
buyers. From my experience, I would highly recommend the APA testing
and approval process."
Denise Woods
Snap 2 It, LLC
 |
The APA Approval is the most effective
and reliable Approval available in any industry.
Our feedback system eliminates "revenge" and false or trivial
feedback and enables us to have Approvals that are always
current.
We do not play big brother to our Approved businesses,
but
rather support them and their ability to provide outstanding
service. |
Approval Standards
APA Approval is the approval of a product based on APA Testing and research
that insures a product is approved for real world intended usage and is
considered safe, humane and as-advertised.
The only
Approval that includes
Real World Testing,
Inspection of every product AND
Ethical Business Practices of the Owner and Employees.
Many organizations that offer approvals merely take a fee in return
for the approval. Or, they offer an approval based on how much business,
or advertising, a company does with them. This is a great disservice to
consumers and the APA considers this practice unethical.
Others demand that the business follow strict guidelines that
restrict a business far too much for no real value to consumers.
APA's approvals are based on real world experiences with the
products, services and facilities. We have a very effective process of
approval, as well as extensive ongoing feedback analysis.
One major benefit for consumers is that APA Approved facilities and
products receive positive, neutral and negative feedback from our web site. This
allows them the opportunity to receive feedback from a third party (APA)
that they would not have otherwise received. Businesses can recognize
problems and fix them not only to better their customer service but
maintain their approval.
With our feedback system we experience many variables. It is realistic in our world today that someone may have a bad
experience with a product or a service that otherwise has an outstanding
reputation. We realize also that the consumer can sometimes be the
source of the problem. All factors are taken into consideration as we
are only interested in the facts and the effect on consumers.
Any business or product that does not meet our standards will
promptly be denied approval during the inspection or reference process.
Why consumers can rely on the APA Approval:
- APA has 19 years experience in all aspects of the pet industry.
- All approvals require extensive testing, inspection or reference checking.
- Consumers give ongoing feedback so approvals are always current.
- The APA has the highest standards in the pet industry.
The "5 Stars" of Product Approval
- Humane Treatment of pets and people (product
must be intended to be used, or will commonly be used in such a way
that is humane to pets and the treatment of customers and employees
must be positive and productive.)
- Business Ethics (Business must pass a
background check and not be involved in questionable or unethical
business practices. The product claims and marketing must be factual
and not misleading.)
- Product Quality (Product must be manufactured
in such a way and with quality materials so that it meets or exceeds
expected lifetime)
- Safety (The product should be safe for use as
intended for both pets and humans.)
- Ongoing Feedback (Ongoing feedback must be
consistent and representative of the initial testing results for a
product to remain approved. Approval status can be checked 24/7 at
this site)
For more information, please go to
How to Submit
